First & Jasper
BRAND CREATION + PLACEMAKING
Industry: Class A building located in the financial district of Edmonton
Pinpoint developed a brand identity and visual language for First and Jasper, a Class A building in Edmonton's financial district, and incorporated it into placemaking and wayfinding for primary conference and fitness spaces.
Discovery: This comprehensive three-phase program was designed to establish a distinctive brand identity, facilitate easy navigation, and improve the environment by implementing a unique graphics program that aligned the new brand with the interior design cues, while promoting the well-being of the occupants.
Outcome: Our brand, wayfinding, and graphics program are specifically designed to match the angular features of the lobby. Every graphic and line of text follows this approach. We use a bright colour palette that aligns with the interior design cues, creating a modern, playful, and sophisticated atmosphere. The bold, angled lines and text used for the graphics on the walls, pillars, and glass add a touch of hipness and unconventionality to the space.
What began as a study of simple lines at a slight angle now directs every part of the consistent brand experience, communicating that First & Jasper is uniquely distinguished within Edmonton's financial district while subtly appealing to tenants and affiliates with a high-tech credibility.
