Our approach
In four steps, we guide and manage the entire lifecycle of a project, from its inception to its successful conclusion.
1. BRAND DISCOVERY + PLANNING
We collaborate with clients to research and define their goals and stories and translate them into a unified branding, wayfinding, and placemaking programs.
Project kickoff
Architectural exploration
Project brand discovery
Concept design
Outcome: In-depth project reporting with preliminary brand recommendation
2. COMPREHENSIVE DESIGN
Through the orchestration of typography, colour, imagery, form, technology, and content, we create environments that enhance communities and drive economic success.
Implementation
Wayfinding design
Site branding
Material consideration
Preliminary fabricator consultation
Outcome: Custom architectural systems that simplify wayfinding and provide a powerful sense of place and a positive experience, enriching daily lives
3. FABRICATION PROCUREMENT
We simplify complexities of sign manufacturing for clients by driving efficient and dynamic stakeholder engagements.
Shop-ready artwork
Fabricator procurement and coordination
RFP preparation
Bylaw evaluation and permitting consultation
Signage standards and guidelines
Outcome: Final delivery of all design assets in an RFP-ready document for final tender process
4. FINAL PROJECT ASSURANCE
This final stage is anchored in our project management methodology of active partner engagement with our fabrication partners.
Active production collaboration with fabricators
Onsite progress inspection
Final site inspection and project wrap-up
Outcome: Quality assurance in fabrication and installation, ensuring final sign program meets all intended project objectives and expectations